I've been thinking about starting a political clothing brand for years. Like, genuinely years. The idea lived in a notes app graveyard alongside "learn to code" and "finally do something with that sourdough starter." But somewhere between running House of GRIM for over a decade, watching the political landscape get progressively more chaotic, and spending too much time being mad online — it clicked.
Cuntry Club exists because I got tired of wearing my politics on my sleeve without actually putting anything behind it.
The Problem With Most Political Fashion
Political merch has a PR problem. Either it's a hastily screen-printed slogan on a Gildan blank that falls apart after three washes, or it's an expensive "activist aesthetic" brand that donates 1% to something vague and charges $90 for a crewneck. Neither of those things actually does anything. They're vibes. And I'm not interested in vibes.
I wanted something that was genuinely well-made — the kind of thing you reach for on purpose, not just because it was clean. I wanted it to say something real. And I wanted the money it made to go somewhere that matters. Not in a greenwashing, asterisk-on-the-website kind of way. Actually matters.
Why 20%?
Every Cuntry Club collection is tied to a cause, and 20% of every sale goes directly to an organization working in that space. Twenty percent is not a rounding error. It's not a marketing line. It's a meaningful enough cut that it shapes how the brand has to operate — it keeps us honest about pricing, about cost, about what we're actually building here.
The causes shift with the collections. That's intentional. The news cycle moves fast and the fight isn't static. What we choose to amplify — and who gets the resources — will reflect what's actually happening in the world, not just what's politically convenient to support.
The Name
Yes. We're going there. Cuntry Club is a reclamation and a provocation at the same time. The word has been used to diminish women and queer people for a long time. We're taking it back and slapping it on a gate that used to keep us out. The club that wouldn't have us is now ours.
If the name makes you flinch a little, good. Discomfort is information. And if it makes you laugh and immediately want to put it on a tote bag — welcome. You're our people.
What We're Actually Building
Cuntry Club is being built as a screen-printed apparel brand out of Hamilton, Ontario, through (S)aint Print Co. — a water-based screen printing operation I'm also launching. That means every piece is made intentionally, with environmentally conscious inks, and without the fast-fashion supply chain math that makes political fashion feel so hollow.
The permanent line will feature about 20 evergreen styles — the classics, the staples, the things that work with literally everything. Then we layer in limited-edition drops tied to specific causes and moments. The drops are the conversation. The evergreen line pays the bills.
I'm building this as a real business, not a passion project dressed up in a Shopify store. That means being transparent about how it works, who benefits, and what the money does. This blog is part of that commitment. You're going to watch this get built in real time.
Who This Is For
Cuntry Club is for people who are politically engaged and aesthetically particular. People who are done apologizing for having opinions. People who want their clothing to start conversations without needing to explain the reference to everyone in the room. People who've been looking for gear that doesn't feel embarrassing to wear after the protest.
It's also for people who just think the name is funny and like well-made basics. You're welcome here too. The tent is large.
We launch soon. Subscribe, follow, tell a friend who swears a lot. This is just the beginning.
